Selected projects, campaigns, and builds
Agency, nonprofit, and independent clients
Planned and ran the marketing and media strategy for Love in the Name of Christ's participation in the Give4Marion 33-hour giving day in Marion County. The campaign was framed around the organization's 20th anniversary under the "A Truckload of Love" theme, with goals of $20,000 raised and 200 new donors.
A premium redesign of interiorsbyjanet.com for interior designer Janet Ruffolo. The homepage leads with a scheduling form, followed by client reviews and clean link cards to storytelling and additional services such as color consulting and repurposing.
Created the company name, theme, business colors, and website for a graphic design company. The brand direction centers on technology authority and an eye for detail.
A website for dog lovers branded "by Ashlynn," built to showcase holistic services and training. It includes sign-up sheets for sessions, testimonials, and a playful visual system with custom SVG illustrations.
Serenity Marketing Agency
Built the brand system for Serenity Marketing Agency, a digital marketing firm serving small businesses, family-owned businesses, nonprofits, and independent creatives across Lake and Orange County. The brand is built on the Caregiver archetype and a Hero's Journey narrative, with the mission "enriching your value while serving others."
A seven-slide personal brand presentation and a resume in two formats: an ATS-optimized Word document and an editorial PDF set in Bodoni Moda.
Full Sail University · Digital Marketing
A four-part content strategy series for Bloom Sparkling Energy. The work argues the brand has a sameness problem rather than an awareness problem, then proposes "Crash the Cooler," a creator-made comedy video contest. The project includes an Instagram channel recommendation, a 30-day content calendar, and a storyboard with APA citations.
A crisis response plan for a simulated client data exposure. The plan covers public commitments, full compensation, individual outreach to affected parties, a dedicated section on speaking directly to a largely older volunteer staff, and a complete social media map.
A brand and target audience description for Love INC and Centsible Furnishings, a nonprofit thrift ministry whose upscale store sells premium items at about a third of market price.
A four-week market analysis of Apple Music within Apple Inc. (AAPL), covering company history, five years of stock, revenue, and operating income, plus an industry overview and outlook with sourced references.
Coursework underway
Sequential journal entry assignments for an event management company, recorded in an instructor-provided Excel template.
Weekly discussion work on contract law and the legal issues that shape marketing practice.